A perfect Headline or <h1> can get you huge benefits towards your on-page SEO also can drive more users to your posts.
Only 7 to 12 words stand between your posts and higher click through rate on the SERP. 79% people will scroll down after reading your headline only.But what are those words? How to create a magical headlines to attract users? Well, it is not easy to create catchy headlines, but through this article i will describe “5 ultimate and simple guides to create a SEO optimized headline”.
1. Choose Better Keyword
When it comes to Search Engine Optimization, it always start with the keywords. You always have to take care of Latent Semantic Indexing(LSI) Keywords, Long Tail keywords, Short Tail, Short Fresh Keywords, etc. But it always start with the headline. Even if you have very good content but your headline doesn’t have fresh keywords or most searched keywords then your articles less likely to be shown on SERPs. Always create your headline containing main keyword/s as well as your body.
2. Make Your Headline More Efficient and Formulaic
It’s no secret that most of user going to click on the headline which satisfying their queries. Make sure to use perfect headlines with more efficiency. The headlines often start with –
“How to Lose Weight Without Hunger” – It’s no doubt that people looking for how to reduce weight will choose headlines over others as “steps to loose weight”, “how to reduce weight”.
But how to create such headline? Here is a secret formula for the perfect headline –
- How to [the task] that [rewards]
- How to [the benefit] without [painful/hard task]
- The Secret to ….[Benefits /search intention]
- [Your offering] That will make you [Emotions]
- [Do something] like [best example] example
3. Use Numbers
As per a current research we found that 80% headlines with numbers will rank higher due to the click through rate and more user engaging.Numbers would have huge advantage to organize your article and visitor knows he will get an easy read point by point. It can be a number to show how many ways, percentage, steps and so forth. If you are more likely to do B2B posts then it is more important then B2C.
Here is some examples how Numbers play a vital rule –
Have a look at the result after i have searched for “how to become successful in business”
Now you can see how the results are being ranked. But you can’t use numbers with any words. There are some handful words proven to be more efficient such as – Steps, Tricks, Ways, Facts, Advise, Lessons, Ideas, Secrets, Reasons, Principles.
4. Choose Your Adjectives Smartly
You can add adjectives to your headlines to get people thinking about your topic and being more curious or useful. But.. it’s important to use them smartly without overuse them. If you have used your headline with more clickable or attractive but your inner contents don’t have any of related thing, then your post will surprise users and it will result more Bounce rate.
Google and Bing both have Answer the Public, Which shows the related and the most common questions to the search query. But the related Questions always started with several categories including what, why, where, how, etc.
Always use(if possible) positive or powerful ones since it will attract your audience in a good way and increase your CTR. There are some example words, which have been use widely to catch the audience attraction – Proven, Awesome, Surprising, Essential, Appealing, Powerful, Free, Effortless, Smart, etc.
Here is some Examples of headline, Where those words being used Smartly:
“5 Free Plug-in to make your website 10X faster“, “New Free Webinar Shows You The 12 Secrets of Better Family Vacations“, “How To Swim Like an Olympian By Just Doing This One Stretch Before Going In The Pool”, “10 Awesome places you should visit before you die”, “4 Proven steps that can change your way of living”.
5. Keep it Short and Describing
headline should be short and must contain the content which can satisfy the users’ query, but make sure it is short enough to fit in Twitter, Facebook and others. Twitter allow up to 140 characters and that is the maximum allowance you should make your headlines. But as per our A/B testing and some others research it is recommended to have your headlines within 69 characters as the search engine display only 69 characters before cutting it in the search results.
To provide users full information about your content make sure you have described enough within 69 characters. Use Abbreviation or full name smartly for optimized search result.
Have a look one of our article which ranked in featured snippet:
Here we have added LSI on the headlines but detailed explained as Latent Semantic Indexing Keywords in the meta to optimized the search results.
You really need to put your effort and concentration on your headline as well as your content.
You should always write your headline at the end after you have finished your post to make one effective and attractive headline which describe all of your content. Keep tweaking your headlines to get best one. It is not that hard to create one and You can do it!